The Hospital for Sick Children is widely known as a world-leading pediatric hospital. However, much of the physical infrastructure is extremely outdated, with some parts of the hospital built over 70 years ago. But still, based on brand health surveys, the majority of those familiar with SickKids do not realize the urgent need to update the facility.

We knew that the only way to get people to truly understand the building’s limitations was to let them experience the dire conditions firsthand. We, quite literally, had to show people what was going on inside the hospital, behind the curtain. Welcome to SickKids Airbnb.