In a world where everyone fast-forwards commercials, to launch Little Caesars’ newest innovation, Pizza Portal Pickup, we found a way to get people pausing, rewinding, and obsessing over ours. We hid 8 unique codes in 8 identical commercials and waited patiently. Every time a code was found, we used our first-of-its-kind, customized trafficking process to pull it off the air and run a new version in real time.

All codes were found in just 10 days and in a literally skipped-over medium, we made our commercial unignorable.